Sound and music in your personal life and brand.

I’m a strong believer of touching all the senses when it comes to branding. Sound and music are maybe the strongest tools with which you can connect emotions to a brand. Remember that moment in the cinema, that music that played on that special occasion or a squeaky noise in the dark. Have you ever been to Walt Disney World? Disney imagineers try to implement sounds and music everywhere you go so you are totally taken over by your surroundings.

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Couple of days ago I was watching the fabulous movie The Dark Knight. As the most of you might know does this movie feature deceased Heath Ledger as the Joker. As I was watching the Joker I started to ponder about this character.

I found out that the Joker is the perfect personal brand: not only has he got a distinct appearance, does he tell stories on how he got his “WHY SO SERIOUS” smile but he also leaves his business card wherever he goes:)

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