Sound and music in your personal life and brand.

I’m a strong believer of touching all the senses when it comes to branding. Sound and music are maybe the strongest tools with which you can connect emotions to a brand. Remember that moment in the cinema, that music that played on that special occasion or a squeaky noise in the dark. Have you ever been to Walt Disney World? Disney imagineers try to implement sounds and music everywhere you go so you are totally taken over by your surroundings.

Read the rest of this article »