Couple of days ago I was watching the fabulous movie The Dark Knight. As the most of you might know does this movie feature deceased Heath Ledger as the Joker. As I was watching the Joker I started to ponder about this character.

I found out that the Joker is the perfect personal brand: not only has he got a distinct appearance, does he tell stories on how he got his “WHY SO SERIOUS” smile but he also leaves his business card wherever he goes:)

Read the rest of this article »